“It is not difficult to work out unless you come from another planet and I think Mike KK2Ashley runs that club from another planet,” said Keegan.

“Fans are being treated with such disrespect. It is almost as if Mike Ashley has said, ‘what is the worst I can do, change St James’s Park and call it Sports Direct’. Incredible. Fans don’t want to go to games, they want to protest.

The answer is not to boycott the game, but to get through the season, stay up, hope and pray someone with lot of money who cares about the club comes along and says, ‘that’s for me’.

“They need to sit down with sensible people, not those that Mike Ashley put around him in the past. I had the misfortune to work with some of them.

“It is not just me urging him to go, everybody connected with that club, even people employed there. It is time for a change.”

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Kevin Keegan, 24/May/2015.