The takeover is done. Mike Ashley has gone. Newcastle United has been sold. Keep saying it. It’s actually true.

The scenes outside St James’ Park last night will go down in the history of our club. When the news broke at around 5pm, Geordies in their thousands descended on the Cathedral on the Hill, to celebrate the ending of 14 years of absolute misery. And rightfully so.

While flares were being set off and songs were being sung on the Barrack Road, the national media machine rumbled into action. As with most stories that filter out of modern day press offices, the story had to be turned into an argument. No-one wants to hear one side of a situation any more (apparently), we must be presented with people who disagree, and the obvious opposition to the jubilation of the Newcastle faithful was going to come from those speaking up about the questionable morals of the new owners.

Without being an expert, I’ve heard enough about Saudi Arabia to know that it’s not a country or a regime that anyone with half a moral compass would choose to be associated with. Which is probably why Boris Johnson and the Tory party are so desperate to strike deals with them. Numerous articulate Newcastle fans have been invited onto various national media outlets to try and reconcile their unbridled joy at the takeover, with the abhorrent actions of the new holders of the purse strings. And much of the media aren’t afraid to ask some difficult questions.

You have to admire the courage and conviction of some of these brave reporters for the ways in which they are able to interrogate, cross-examine and grill football fans. However, it is a little confusing to me, as these tactics are never used against those in power, who actually can make decisions about which countries we make partnerships with, or sell Weapons of Mass Destruction to. Remarkable that on Newsnight, Greg, the Newcastle United fan, is given more of a rough time on the actions of Saudi Arabia than say, the Prime Minister or the foreign secretary. Some might call it cowardice from subservient media types, who are only eager to actually hold people to account when it’s not those they look up to and revere. Others might agree.

This morning, on 5 live, Adrian Chiles called out the record of Saudi Arabia on LQBTQ+ rights, asking Ian Pearson-Brown of United with Pride to issue a statement, trying to stick him in a moral quagmire about the takeover and it’s repercussions with the LQBTQ+ community.

That’s the same BBC who are expected to soon end their affiliation with Stonewall, with LGBTQ+ BBC staff members saying they were ‘super scared’ by the decision. The BBC said they need to be ‘impartial’ on LGBTQ+ lives, which is a viewpoint that only gets more and more abhorrent every time you read it. BBC staff members have been told that appearing at LGBTQ+ events, such as Gay Pride, could lead them to being fined. The BBC do not want their staff to be seen to be ‘taking sides’ on homophobia – unless of course, there’s some football fans to be clobbered over the head by suddenly deciding they can be the moral arbiters of each and every one of us.

There is no moral high ground in this argument. There is not even an argument to be had. Anyone with two brain cells to knock together knows that there are certain communities that are suffering terrible subjugation and horrific abuse in various countries across the world. Anyone with a slither of a conscience would like to live on a planet where that wasn’t the case.

One of the most sickening facts, is that many of those who are choosing this opportunity to suddenly raise their voices about such issues, are likely doing so to cover their own sense of guilt. We are all culpable for the atrocities that are committed in this world, through the companies we use to deliver our groceries, the channels we choose to watch our films on, and the individuals and governments we vote for to run our country. We, as humans, have got so much wrong, and allowed so much badness and malevolence to set itself in stone at the very top of our society. Rather than spend all day concerning themselves about how it got to this, or how it can be changed, many are instead taking this opportunity to do the easiest thing possible – punch down. Blame someone else, and absolve themselves of the guilt. Level the responsibility at football fans. Make it their problem, and their responsibility. It’s farcical.

The same mindset applies to football. In my opinion, all fans are responsible for the way the game is run in this country – not just Newcastle, Man City or Chelsea fans. If you support a Premier League club, then to a degree you are accepting the rules and regulations by which the Premier League is run. And as we all know, the Premier League has one rule which dwarfs all the others – money talks, money decides, and money wins. The Premier League continues to prostitute itself to the highest bidders across the globe, tearing down any kind of red tape and regulatory blockade that might get in the way of an extra few zeroes being added to a broadcasting rights contract. The Premier League has an owners and directors test, which Amanda Stavely & co. passed. Newcastle United and their new owners are only playing by the exact rules that have been set out by the league.

Does that mean we have to like it? No. Does that mean we have to accept that it will never change? No. But the Newcastle United it one of the few clubs I am aware of that have actually made serious moves in recent years to offer a genuine alternative to this structure. The NUST Pledge Scheme is living proof of an active desire amongst the fanbase to make serious steps towards a fan-owned model, and the majority of NUFC fans would still prefer this to being owned by a Sovereign State thousands of miles away. But the philosophies of British football are so far gone, so wound up in dollars and cents, that such changes are still only a speck on the horizon. We are stuck with the capitalist model for now, and just because Newcastle United are suddenly at the front of the race, doesn’t suddenly give fans of other clubs an instant moral high ground.

This is modern football, like it or not. And having spent almost half may life enduring my football club being poisoned, disrespected and dismantled from the top down, I am choosing to enjoy this moment, and get excited about the future. I am doing so with a level head, and a clear and strong belief in my own moral codes and viewpoints. I have my values, and I have my football. And no-one, no matter how many billions they have, can take either away from me.

Ed Cole