There is no question the campaign to persuade Mike Ashley to find a buyer for Newcastle AO1United and sell up started in grand style on Sunday with between 15 – 20,000 fans boycotting an attractive fixture they already paid to watch as a highly effective means of sending a message to the world that this man isn’t wanted here and is killing our club.

The start of the campaign became a major talking point nationally and globally. Empty seats at St James’ Park provided an eloquent statement of the deep discontent at what this man is doing to our club.

It was a great start but now it needs to continue and should not end until he has left.

Supporters have finally realised the power we have.

That is why we all need to continue to act together and follow the guidance provided by theAO2 people behind this Saturday.

The first part of the actions against Ashley will start with protests outside Sports Direct stores in the Newcastle area and its my understanding those protests will commence at 12:30. 

The second part for those who attend the game on Saturday is a 34th minute stand up to highlight the £34m the club has slushing around in the club account whilst the team on the park is woefully short in numbers and quality and is currently abysmally led and prepared for games.

It is my understanding from talking to key people involved in the Rangers Supporters actions against Ashley that similar actions could be planned across many Sports Direct stores in Scotland. We have also been told some Rangers supporters may travel to Newcastle to join the anti-Ashley protests as part of their own dispute with him and his business.

I could not praise the people behind enough for the tone of their message and urge all supporters to follow the sentiments.

If by any chance you missed it, its here:

Swansea (h) protest announcement: Stand Up to Ashley reflects on a successful start of the Ashley Out campaign. In the two weeks since its launch, our website has attracted over 120,000 visitors and 800,000 pageviews, we have backed a match boycott heeded by many (numbers reported vary from 5,000 to 20,000 with the true number probably somewhere in between) and organised protests attended by thousands of fans outside St. James’ Park. Most importantly though, we have seen a vast increase of awareness for Mike Ashley’s failed ownership of Newcastle United in the local and national media and amongst fans who were previously resigned to apathy. These fans have now hopefully found a vehicle to express their profound dissatisfaction with the situation the club finds itself in, which is essentially one of a proud sporting institution transformed into a giant advertising vehicle.

With just six days in between the home games vs Spurs and Swansea, we have not had much time to prepare a new protest, but we are pleased to announce our plans today. As before, we will back any fan who continues to boycott the game to make a stand (#BoycottSwansea). For those fans wishing to attend the Swansea game, we request them to #StandUpToAshley after 34 minutes of the game, to represent the fact that having no manager and a threadbare squad devoid of quality, yet having £34m in the bank is not an acceptable situation. 

 Secondly, from 12:30pm on Saturday we will target Sports Direct stores within a 20 mile radius of St. James’ Park and their flagship Oxford Street store by means of a peaceful protest. Further details regarding this protest will be released shortly but we wish to emphasise that this must be a peaceful protest and is aimed at Mike Ashley and the shareholders of Sports Direct International plc. This protest is not aimed at the innocent staff members often working with minimal employment rights on zero hours contracts and they must be respected and supported at all times. This protest will be coordinated with supporters of Rangers Football Club who will target stores in the vicinity of Ibrox. 

The boycott for the Spurs game was only the start. We would like to widen the campaign at this stage to include Mike Ashley’s main interest, which is Sports Direct and affiliated companies and will shortly be launching a new section on our website dedicated to things every fan can do to ensure that Mike Ashley’s involvement becomes an ever-less profitable one for him and his companies. This new campaign will be known as #AshleyEmbargo 

Onwards and upwards! 

Target stores:

Sports Direct Oxford Street 275.1 miles

Sports Direct Northumberland Street 0.39 miles

Sports Direct Newcastle – Gateshead Trinity 1.13 miles

Sports Direct Newcastle – Gateshead 2.20 miles

Sports Direct Kingston Park 3.08 miles

Sports Direct Newcastle – Team Valley 3.57 miles

Sports Direct Newcastle – Silverlink 5.65 miles

Sports Direct Washington 6.29 miles

Sports Direct South Shields 7.68 miles

Sports Direct Sunderland Gateway 10.41 miles

Sports Direct Sunderland 10.59 miles

Sports Direct Durham 13.66 miles

Sports Direct Ashington 14.55 miles

Lillywhites Dalton Park LW 14.80 miles

Sports Direct Peterlee 18.86 miles