Sir Bobby’s Breakthrough Online Charity Auction kicks off by announcing the ultimate football fan experience


In 2011, Sir Bobby’s Breakthrough Online Charity Auction brought you Mourinho’s FIFA Ballon d’Or 2010 World Coach of the Year Trophy.


To kick off this year, the online auction has upped the ante – giving one lucky bidder the chance to attend the official event and mingle with football’s elite.


The latest item will see two lucky guests attend the FIFA Ballon d’Or in Zurich on 13 FIFA Ballon d'Or Gala 2012January 2014* and be a part of football history. Who will be named best manager? Will Barcelona’s Lionel Messi claim best player for an unprecedented fifth year?!


The FIFA Ballon d’Or Ceremony recognises the best player and manager of 2013 as voted by international journalists, coaches and players. Attended by football’s biggest names, this auction item is the ultimate football fan experience and an opportunity to mingle with Sir Bobby’s peers and protégés.


Joseph Blatter, FIFA President reflects on the former England manager “I have always held Sir Bobby Robson in very high esteem. In 2009 we presented the FIFA Fair Play Award to his widow, Lady Elsie in memory of Sir Bobby, a man who represented all the good qualities of football.”


FIFA joins an impressive list of sporting stars, celebrities and leading businesses who haveJoseboots donated to the auction including Jose Mourinho, Andre Villas-Boas, Kieron Dyer, Graeme Swann, Bill Nighy, Piers Morgan and Amanda Holden.


Mark Robson, Sir Bobby’s son, comments, “The online auction is a fantastic way to help us continue the work my father started and raise crucial funds for cancer charities. We are overwhelmed by the generous donation from FIFA. I urge people, clubs and companies to consider donating, however big or small, and bidding to help us reach our £1million target.”


Other amazing sports prizes include two tickets for a FC Barcelona home match at Camp Nou, access for two lucky cricket teams to play at the famous Essex Cricket Ground, a fantastic chance for two to attend an England Senior Men’s football team training session ahead of an England home international fixture in 2014 and a Tottenham Hotspur experience including lunch with Manager, Andre Villas-Boas.


Gina Long, the auction founder, “It is so exciting to launch the Sir Bobby’s Breakthrough Online Charity Auction with this incredible item from FIFA. I encourage everyone to head to the website and register to bid as an item like this is bound to be a favourite with football fans! Not into football? Check out our other auction items, there is literally something for everyone!”





Running from 10 – 27 October, Sir Bobby’s Breakthrough will raise crucial funds for the Sir Bobby Robson Foundation, Breakthrough Breast Cancer and cancer services within two Suffolk Hospitals.


Proudly backed by headline supporter BT Sport, Sir Bobby’s Breakthrough auction items for 2013 include lunch with Bill Nighy, flights, accommodation and tickets to see the Real Madrid v Barcelona game in the Bernabeu Stadium as Kieron Dyer’s special guest, a Tottenham Hotspur experience including lunch with Manager, Andre Villas-Boas, a VIP trip to next year’s F1 in Monaco by private ‘Eclipse’ jet, incredible sporting art from Ben Mosley, a week sailing on a luxury catamaran ‘Akasha’, a one-on-one personal bowling tuition with England cricketer Graeme Swann at Lords, Paul Gascoigne’s England match shirt from a pre-Italia ‘90 training game, the opportunity to have a team play a six-a-side tournament at St. George’s Park in 2014 and a week-long stay at The Brewers House in Southwold donated by Adnams.


Auction items are announced daily. Visit to register as to not miss out!


*Visit for full terms and conditions. Accommodation and flights not included.


Below is a selection of the top sports and lifestyle items.


A taster of some of the TOP Sports Auction Items so far!


  1. FIFA Ballon d’Or in Zurich

Two lucky guests will attend the FIFA Ballon d’Or in Zurich on 13 January 2014* and be a part of football history. Who will be named best manager? Will Barcelona’s Lionel Messi claim best player for an unprecedented fifth year?!


  1. Real Madrid vs. Barcelona with Kieron Dyer

One lucky football fan will win flights, accommodation and tickets to see the Real Madrid v Barcelona game in the Bernabeu Stadium as former England midfielder, Kieron Dyer’s special guest.

  1. FC Barcelona home match

Two fans will watch a team training session and two tickets for a FC Barcelona home match at Camp Nou.


  1. Walk in Mourinho’s shoes

A chance to own Chelsea Managers, Jose Mourinho’s signed, personalised and worn football boots. Includes photo of authenticity. Donated by Jose Mourinho

  1. Essex County Cricket Club

Two lucky cricket teams will go head to head at the Essex County Cricket Ground. Pull together your friends, family or colleagues, don your whites and enjoy a friendly innings* on these professional grounds. Donated by Derek Bowden of Essex County Cricket

*Dates to be agreed by Essex County Cricket Grounds

  1. Gazza’s shirt

One lucky bidder will walk away with Paul Gascoigne’s pre-World Cup Italia ‘90s training game shirt. After a game against Tunisia, England hotshot, Gazza dug out his England 19 shirt from the bottom of his kit bag and gave it to Giacomo Malvermi, Sir Bobby’s Italia ’90 translator. Donated by Giacomo Malvermi

  1. Spin bowl with Swanny

Join England professional cricketer Graeme Swann for a one-on-one personal bowling session at Lords Cricket Ground. Donated by Graeme Swann

  1. Shinji Kagawa Signed Football Boots

This is a your chance to own a pair of very special signed football boots by Shinji Kagawa and he’s personally presenting them to the winning bidder and a guest and a photo will capture the moment at Manchester United Carrington Road Training Ground. Dates to be agreed by Shinji Kagawa.


  1. A VIP F1 experience

A VIP trip to next year’s F1 Grand Prix in Monaco by private ‘Eclipse’ jet. Donated by CMX Event and Aeris Aviation

  1. Talk tactics with AVB

The opportunity for two people to visit the Tottenham Hotspur’s new training centre, to watch training and then have lunch with Andre Villas-Boas. Donated by Andre Villas-Boas

  1. MotoGP™ VIP tickets

This incredible package includes a pair of VIP tickets for the MotoGP™ in Valencia, Spain (8-10 November, 2013), return flights and transfers, half board accommodation, access to the race circuit viewing area, a meet and greet with the Monster Yamaha TECH3 riders and a garage and paddock tour. Donated by Stanley Black & Decker

  1. VIP tickets to World Snooker Final


Two VIP tickets to attend both sessions of the Final of the 2014 World Snooker Championship at The Crucible Theatre, Sheffield on Monday, 5 May 2014 which includes prime seats for thearena, a back stage tour and a VIP invitation to attend the post Final Champions Reception (tickets are not available to the public).

  1. Ultimate NCFC experience

You and a guest have a chance to enjoy a tailor-made VIP home match experience. This prize includes a stadium tour, delicious meal in the Directors Lounge, plus tailor made extras – for example, if you would like to bring a child with you Norwich City FC will look at potentially making them mascot for the day. Donated by Norwich City FC.

  1. Equestrian Training with Mary King


A fantastic full day experience for two people, with one of Britain’s most prolific gold medalist equestrians , with a profile spanning over 30 years, including 2 World Championship Gold medals, Silver and Bronze Olympic medals. Mary and team GB won Silver at London 2012 in a beautiful performance.


  1. Micah Richards, Manchester City FC


A fantastic opportunity for two to meet Micah Richards, Manchester City FC. Also generously included are two tickets to a Manchester City game, including access to the Player Lounge where you will enjoy the meet-and-greet with Micah Richards.

  1. A VIP F1 experience

A VIP trip to next year’s F1 Grand Prix in Monaco by private ‘Eclipse’ jet. Donated by CMX Event and Aeris Aviation

  1. VIP LA Galaxy Experience

Two guests will enjoy an amazing VIP experience at the LA Galaxy official team hotel (currently the Torrance Marriott) and attend pre-game field pass. The winning bidder will also be sent a LA Galaxy jersey signed by the team. Donated by Head Coach, Trevor James.

  1. Play on St. George’s Park

This auction item will see one lucky company enjoy a League Managers Association (LMA) Corporate Football Tournament with a minimum of three 6-a-side games played on the very same pitch used by the England senior team, St. George’s Park. This once-in-a-lifetime package including a full playing kit for all members of the squad, management by a LMA member, FA qualified coaches facilitating the match, pre- and post-match food and drink and a prize giving and Q&A session with LMA Ambassadors. Donated by The LMA

  1. A night at the PFA Awards

Tickets for two people to the biggest occasion in football’s social calendar, the 2014 PFA Awards Dinner, when the stars gather for the Player of the Year awards. Donated by the PFA

  1. Sporting Art

Choose from a number of striking paintings of sporting legends by Ben Mosley including ‘Mourinho’s Pride’, ‘Sir Alex Ferguson, The King of Managers’, ‘Murray’s Triumph’ and ‘Barcelona Champions’. Donated by Ben Mosley

  1. Hospitality for 8 at NUFC


A fantastic opportunity for eight people to enjoy hospitality in the executive box that was used by Sir Bobby Robson himself at Newcastle United for any home game in 2014 – subject to availability.


  1. Mitsubishi Motors Badminton Horse Trials


Two VIP tickets to be guests of Mitsubishi at the Mitsubishi Motors Badminton Horse Trials with full hospitality. The day will include VIP parking, full hospitality, tickets for the finale of the event, show jumping in the main arena, and access to the winning riders’ press conference, including a chance to meet the top riders after the event.

  1. Play celebrity golf in Portugal

Play golf with the stars in the annual charity tournament in memory of Sir Bobby in Portugal. Includes two celebrity dinners. Donated by Roger Eastoe

  1. England Experience

A fantastic opportunity for two people to attend an England Senior Men’s football team training session ahead of an England home international fixture in 2014. You will also be presented with an England 2014 football shirt signed by members of the Senior England Men’s squad with full hospitality at The FA Club and FA club tickets. Donated by The Football Association

  1. Celebrity Sir Bobby Golfing


Golf and dine with a celebrity! At the Sir Bobby Robson Celebrity Golf Classic IX at Pestana Vila Sol. This amazing two-day package will have you golfing and dining with a handful of celebrities competing against each other in this wonderful tournament.


  1. Sir Alf Ramsey Statuette

This is an extremely rare opportunity to bid for a limited edition bronze maquette of Sir Alf Ramsey. The statuette was one of 21 created by sculptor Sean Hedges-Quinn and gifted to the sponsors when Sean was commissioned to make the life size statue of Sir Alf Ramsay that now sits outside the Ipswich Town Football Club ground on Portman Walk.


  1. The Manchester United Fan Prize

Two Manchester United supporters will have a spectator experience like no other. The VIP hospitality at the Old Trafford Premier Lounge includes a champagne reception and four course meal. Subject to availability, if Manchester makes the semi-finals of the Champion’s league – this game will be available too! And if you live within a 30 miles radius, a chauffeur driven Bentley will transport you to the game or you will be provided with luxury accommodation. Donated by Corptel UK

  1. VIP Test Match Tickets & Signed Shirt


Two day Test Match VIP tickets, VIP hospitality, signed shirt & more donated by Graeme Swann. Graeme Swann is an England professional cricketer and the first spinner from England to take 50 wickets in one calendar year.


  1. M-Sport Rally Car Experience


You have the incredible chance to be a passenger in an M-Sport prepared Rally Car at a test / PR event in Cumbria. This amazing package also includes a tour of the Dovenby Hall facilities for the winning bidder and up to 3 guests to take place during 2013 / 14.


  1. Football Club Magazine Advertising


One lucky winner can benefit from a full 12 months advertising within Football Club Magazine. Onside Publishing Ltd are happy to donate 1 x Full page advert allocation x8 issues of Football Club Magazine worth £2,495 per issue, totaling £19,960. This fantastic prize also includes a full in house design service should you wish.


  1. Brighton and Hove Albion Match day


You and a guest have the fabulous opportunity to win a VIP match day experience for the Brighton and Hove Albion fixture at Ipswich Town on Saturday 22nd March 2014.


  1. Fulham VIP Package for 2


Directors Box tickets for 2 with full hospitality for the Home v Newcastle game. A member of Fulham’s staff will be waiting to greet you and direct you to the Directors’ Lounge where a champagne reception awaits you in the lounge, and a complimentary hot fork buffet will be served one-and-a-half hours before kick-off.


  1. Luke Donald Signed Shirt


You have the fantastic opportunity to win a shirt signed by Luke Donald. Born in England, Luke is widely regarded as one of Golf’s true gentlemen.


….With many more yet to go live on October 10th from donators including Leeds FC, Millwall FC, Derby FC, Stoke, Charleton and Arsenal FC

A taster of some of the TOP Lifestyle Auction Items so far!

  1. Lunch with Bill Nighy

One lucky bidder will win a lunch with one of Britain’s greatest actors, Bill Nighy at a central London restaurant. Donated by Bill Nighy

  1. 2.       Amanda Holden

One lucky fan will win a pair of VIP tickets to the hit programme, Britain’s Got Talent 2014 and enjoy a meet and greet with Amanda Holden.


  1. 3.       Lorraine Kelly

A wonderful opportunity for two people to enjoy a studio tour of the ‘Lorraine’ show with Lorraine Kelly herself.

  1. 4.       David Walliams’ Children’s Books

British comedian, actor, author and national treasure, David Walliams has donated a signed set of his own children’s books.


  1. 5.       Piers Morgan VIP Tickets


This unique experience allows two people VIP tickets to an ITV Piers Morgan’s Life Stories recording, with incredible Green Room Access.


  1. 6.       Luxury sailing around the British Virgin Isles

A week’s all inclusive for ten people sailing on the luxury catamaran ‘Akasha’, around the British Virgin Isles. Donated by Ralph Auchincloss at Akasha

  1. 7.       See the World

A Fred. Olsen world cruise for two experiencing the sights of Europe, the Far East and the Caribbean onboard the ‘Balmoral’ Donated by Fred. Olsen Cruises

  1. 8.       Super Yacht Charter

An exciting opportunity for you and five guests to spend a week’s charter on ‘Tashatoo III’ mini super yacht. A 60 foot overall fast, luxurious sailing sloop will charter around either the British Virgin Islands or Eastern Mediterranean. Donated by Burland Technology Solutions Ltd

  1. 9.       Art by Ben Mosely

Mosley is currently Club Wembley’s artist in residence and has forty paintings on display at the National Stadium. His work captures the energy, passion and dynamism of athletes and sporting events.

  1. 10.   London Eye Experience

Experience breathtaking views from the luxury of your own London Eye private capsule with up to 20 guests. Enjoy priority boarding as you are escorted to your exclusive private capsule for an amazing 30 minute experience high above London, complete with complimentary champagne. Donated by EDF Energy London Eye

  1. 11.   RAF Shawbury

A VIP tour for up to four people at RAF Shawbury in Shropshire. The tour will allowed the lucky bidders to get up close and personal to the helicopters and Air Traffic Control training as well as being photographed in a Red Arrow Hawk. The tour will include lunch in the Officers Mess with Officers from the Station and visits to the historical aircraft of the Assault Glider Trust, Air Traffic Control Tower, Central Air Traffic Control School and Defence Helicopter Flying School. Donated by RAF Shawbury

  1. 12.   Lodge at Ickworth

Enjoy a two night break at The Lodge at Ickworth for up to two adults and two children. The unique Lodge at Ickworth, located on within 1800 acres of the Ickworth Park National Trust estate just outside Bury St Edmunds, will make a perfect break for you and your family. This package includes breakfast and three course evening meal in the Conservatory restaurant each evening. Donated by Ickworth Hotel

  1. 13.   Sir Bobby’s Signed Books

Sir Bobby’s four autobiographies from his time at Ipswich, England, Europe and the last book, ‘Farewell but not Goodbye’, all signed by Sir Bobby’s wife Lady Elsie. Donated by the Robson family


  1. 14.   Jane Goodchild Handbag

An iconic Jane Goodchild studded leather tote. Handcrafted in Portugal. Donated by Jane Goodchild

  1. 15.   Villa in Portugal

Six guests can enjoy a week in the luxury ‘Villa Carol Ann’ in Vilamoura, Portugal. With its own private swimming pool, nearby relaxing beaches and close to over 100 golf courses along the Algarve. Donated by John & Carol Harris

  1. 16.   A luxury getaway

Enjoy a three-night stay at The Marcliffe Hotel & Spa, with golf at the famous Trump International and Royal Aberdeen golf courses and a delicious a la carte dinner on one night. The five-star luxury hotel is set against a backdrop of 11 acres of beautiful wooded grounds. Donated by The Marcliffe Hotel & Spa

  1. 17.   Name an Eddie Stobart Lorry


Stobart Automotive, the transporter division of Eddie Stobart Ltd has kindly donated a unique opportunity to name one of the new Stobart Automotive car transporters that will be joining the fleet over the next few months.


  1. 18.   Dinner for 20 with Matt Holland


A magnificent dinner for 20 guests hosted by Matt Holland and Paul Milsom in Mr G’s Private Dining Room at Milsom’s in Dedham, Essex.


  1. 19.   Gastronomic dinner at Maison Bleue


A wonderful five course gastronomic dinner at Maison Bleue for four persons including champagne and canapés on arrival and accompanying wines. Valid from October 2013 to October 2014, from Tuesdays to Thursdays. Not available in December.




  1. 20.   VIP Classic Motor Show Tickets


Fantastic VIP tickets to come to the Classic Motor Show at the NEC in November for you and a guest to go backstage to meet Mike Brewer and Ed China at their Wheeler Dealer Live stage.


  1. 21.   Luxury Riviera Apartment


A one week stay at a luxury, modern apartment located in the middle of Riviera Golf de Barbossi, France. The views from the apartment over the golf course and Esterel mountains are truly stunning.


  1. 22.   Seaham Hall, cook with Martin Blunos


A day for two cooking with Martin Blunos at Seaham Hall. The auction winner will be asked for their preferred ingredients so that a Blunos inspired menu can be created.


  1. 23.   The Savoy, London


Kaspar’s Bar and Grill at The Savoy, London is an informal yet luxury all-day dining experience in an elegant Twenties-style setting. You and a guest have the amazing opportunity to enjoy a three course lunch or dinner in Kaspar’s Seafood Bar and Grill, including a bottle of wine chosen by the sommelier.


  1. 24.   Nicolas Ruston Diptych


Original Signed Artwork by Nicolas Ruston presented by the Artist. Recently nominated for the European Art Prize, Nicolas Ruston has produced a unique scratch-painting diptych exclusive to this event.


  1. 25.   Waterfront Sail & Stay Experience


Enjoy a night’s stay at the lavish boutique Salthouse Harbour Hotel on the waterside in Neptune Quay, Ipswich and join Viking Mariners for a wonderful sail on the stunning River Orwell.


  1. 26.   Brewers House, Southwold


A week’s stay at the Brewers House, Southwold

Explore everything Southwold has to offer whilst spending the weekend in The Brewers House! Capable of sleeping eight (one Master Suite, two double bedrooms, and a sofa bed), the Brewer’s House is furnished to compliment its surroundings


  1. 27.   Beer for a Year!

A beer lover’s dream, a mixed case of beer (that’s 12 bottles!) delivered direct to your door every month for a year. Donated By Adnams

  1. Ashdown Park Hotel & Country Club

You and a guest can enjoy an overnight stay in one of Ashdown Park Hotel & Country Club’s luxurious master suites, complete with breakfast and a choice of one of the hotel’s signature spa treatments. Experience the hotel’s award-winning cuisine and elegant landscapes in the heart of East Sussex. Donated by Elite Hotels, Ashdown Park Hotel & Country Club

  1. 29.   Beach break in Barbados

Stroll across Rockley Beach, Barbados famous of its lush sands and clear waters then relax at your private villas for six. A short distance from two pink sand beaches and four championship golf courses, the villa includes a private pool and wet bar. Donated by Mike Atwell

  1. 30.   A Grand Hotel stay

You and a guest will have the chance to enjoy an overnight stay in The Grand Hotel, Eastbourne with a delicious dinner in their award-winning restaurant. The five-star luxury hotel has breathtaking views of the sea and cliffs at Beach Head. Donated by Elite Hotels, The Grand Hotel

– ends –

Sir Bobby’s Breakthrough Campaign Brand PR: Sue Wilcock on +44 (0) 7889 815516 begin_of_the_skype_highlighting E:           



Notes to Editors:

Pictures of FIFA Ballon d’Or to be credited to FIFA via Getty Images


Breakthrough Breast Cancer

Breakthrough Breast Cancer is the UK’s leading breast cancer charity dedicated to saving lives through improving early diagnosis, developing new treatments and preventing all types of the disease.

The need for Breakthrough Breast Cancer’s work has never been greater. Breast cancer is still the most commonly diagnosed cancer in the UK, affecting 50,000 women every year and killing 1,000 every month.

Breast cancer is not yesterday’s problem; it’s a disease that affects more women every year. Breakthrough Breast Cancer is working harder than ever before to stop women dying from the disease.

Breakthrough Breast Cancer’s vision is a world freed from breast cancer.

For more information go to


Sir Bobby Robson Foundation

The Sir Bobby Robson Foundation was set up by Sir Bobby in 2008 and he devoted the last 18 months of his life to it.

It funds projects within the Newcastle upon Tyne NHS Foundation Trust to help improve early detection and find more effective treatments for cancer.

It directly benefits cancer patients within the North East and Cumbria and contributes significantly to the wider, global fight against this terrible disease.

Ground-breaking clinical trials of new cancer drugs are being done at the Sir Bobby Robson Cancer Trials Research Centre at FreemanHospital in Newcastle. Find out more information at: